Ep 8 - How niching can make your small business standout - with Matt Boyles, #1 personal trainer in the LGBTQ community

Matt Boyles is the Founder and CEO of Fitter Confident You, offering Online Personal Training tailored for Gay, Bi and Trans Guys. He is a true poster boy for showing how you can still make a big splash in the crowded personal training space by working in a niche community.

He talks about his journey into fitness and starting his own business and how far he’s come in establishing his super successful PT business online and getting some amazing PR opportunities in Hello magazine and other well recognised publications.

Matt believes everyone has the right to feel better, fitter, stronger, healthier and more confident and has worked with more than 1,300 clients over the last four years while doing this.

He is a real beacon to show others how it’s possible to do what lights you up and earn an amazing income. His bubbly personality comes across and makes him a dream guest to interview.

Join me every week to hear a new gem that you can take away to increase your confidence and enjoyment for running your own business and to help you learn new business skills to live your best life.


Connect with Matt Boyles
Matt’s free ‘strong core’ guide www.fitterconfidentyou.net/strongcoreplan
Visit his websitehttps://fitterconfidentyou.net
Follow him on Instagramhttps://instagram.com/fitteryouglobal

Grab a copy of my book on Kindle or Paperback

Start your free 14 day Pocket PA trial https://PocketPA.com/Podcast/
Free Training of my TMC Framework
Visit my websites: PocketPA and CaroSyson.com
Follow me on Instagram@pocketpa.gb @carosyson
Follow me on TikTok – @Small Business Whisperer
Follow me on Facebook@pocketpa.gb

Behind the Scenes for my New Business Book Launch - Caro Syson with Sarah Cooke